These findings are incredibly revealing, as they document the banal secret of willpower. It’s not that these people have immaculate wills, able to stare down tempting calories. Instead, they are able to intelligently steer clear of situations that trigger problematic desires. They don’t resist temptation — they avoid it entirely. While unsuccessful dieters try to not eat the ice cream in their freezer, thus quickly exhausting their limited willpower resources, those high in self-control refuse to even walk down the ice cream aisle in the supermarket.
